The Climate Nuggets Project
What we're about...
The Climate Nuggets Project emerged from attempts to lobby Members of Congress on climate initiatives. While many were open to our messages, leadership on climate action was hard to find. When pressed on why there is no leadership on this, staffers were unanimous in stating that there is little pressure from below.
The most important insight from lobbying was that, too often, Congressional “leadership” FOLLOWS from constituent pressure - not the reverse. Success for climate advocacy depends on constituents accurately knowing the issues, then effectively reaching policymakers. Hence the creation of Nuggets.
Constituent Pressure → Congressional Action
A NUGGET is intended to provide the most important facts of our climate situation in visual, scientifically sound, compelling, quickly understandable, and memorable form. A few samples are provided below.
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Our Mission
The primary MISSION of Climate Nuggets is to stimulate drastic reductions to the Greenhouse Gases being emitted by the U.S.. One key STRATEGY for achieving this is to broadly disseminate pertinent climate facts in small, understandable bites (Nuggets) to political constituents who will broadcast them widely to other constituents, all of whom will send them on to their congressional representatives. With accompanying demands for action, including for specific legislation within limitations on a 501(c)(3), constituents will create pressure for legislators to lead on solutions. More details can be accessed in our Mission, Strategies, and Goals and our Emission Goals for the U.S.
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Our Strategy
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At present, Social Media platforms (X, Instagram, Facebook, Substack, LinkedIn, etc.) appear to be the highest-leverage formats for applying pressure. When constituents send Nuggets to their representatives on these platforms, not only will Policymakers’ offices see them, but so also will other constituents (who can re-post them again!). When interested constituents are not themselves on such platforms, they can print and mail Nuggets instead. We will conduct a strong outreach program for partner organizations and constituencies.
By widely disseminating this information, our compelling, actionable, and understandable Nuggets can become a common language for the conversation. We can take a great leap forward from the “We’ve got a problem!” / “No, we don’t!” exchange. We can move more urgently ahead, with a shared awareness, to more informed policymaking for reducing greenhouse gases emitted into our atmosphere.
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Our Organization
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Climate Nuggets is now evolving into a non-profit, non-partisan, grassroots, 501(c)(3) organization. The purpose of our PROSPECTUS is to solicit interest and participation in the formation, direction, management, development, and execution of this initiative. On pages 3 and 4 of our Prospectus you can see more details on our emerging organization and the skills needed to be effective.
If you would like to help, contact us at: maclankford@climatenuggets.org.

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